Redefinition & Reinvention.

For the longest time, major brands have focused on the athlete. But what about the former athlete?

TransitionG empowers those of us who have transitioned from sport.
We represent those who have pivoted into new spaces but are still very much so connected to their former selves.

Inspired by what it means to be a former Hooper, this brand embodies two words: Redefinition & Reinvention.

You aren’t defined by the sport you play. You are not defined by your job title. It is okay to be more than one thing, and most importantly… YOU control the narrative.

WELCOME TO THE MOVEMENT